How to Pick a Domain Name When Starting Your Online Business

So you are starting your own online business and want to know how to pick a domain name? Well, it is a combination of Science, Luck, and Art (not the Garfunkel kind).

Here is the short list of things to pay attention to when selecting your new domain name.

Shorter is Better

Forget the ads on television and the SPAM emails. People really do, when it comes to domains, want it as short as possible.

My very first URL was a great name…but way too long. I have been married to it for so long and every time I type it in the browser I cringe. Since then I have always sought to keep my URL’s as short as possible.

Easy to Spell

Can you believe that is not taken? At least until I publish this article and someone in Tasmania jumps all over it.

Make sure when you pick a domain name; you start with something easy for people to spell.


From an SEO point of view it is helpful if the topic of your site is also included in your URL.

If for example you were doing a site on reviewing cameras, you might start with [the XXXX would have to replaced with some other word(s) like “Now” or “ForMe” if was already in use].

I realize when you start to incorporate Keywords into your domain name you start to run the risk of longer URLs – there is a trade off. If you really want to make money online, and you are in a competitive field, you are going to want to start with Keywords.


Let’s face it, unique domain names get attention. Would you go to or (yes, that is a real tennis site).

People want a name they can remember and tell their friends – course in this case, you might only want to share the URL with other tennis players or start getting some really weird looks from strangers – BUT, you will remember it!

Avoid Duplicate Letters

If you use more than one word in your URL (and you will) then try and make sure the last letter of the first word and the first letter of the second word are not the same).

For example. Eagleearners. (Eagle Earners). The two “e’s” get lost when typing.

You can cheat when you put this type of domain name in your marketing materials buy capping the second one in print… but I would avoid it whenever possible.

Common Words

Try to stick with common words. Just because you own a Thesaurus and watch Jeopardy reruns doesn’t mean you need to use your braniac vocabulary it when it comes to picking out a URL.

When it doubt…go back to “is it a word everyone can spell?” If you ask 6 random people to spell it, and they can’t, then the word is not common enough.

Go for it!

Stick to the above few rules and you will be well on your way to building a great site for your online business– that starts with a great URL!

Author: admin

In 2000 Fred Rewey introduced a radical way of helping people. Being honest, straight forward, and not holding anything back (weird right?). To most people this was refreshing. To others, well, they had reason to hide. Author of Winning the Cash Flow War, Fred (aka "Godfadr") strives to pass on real information in a no nonsense, no BS format. If you can handle the ride and the direct talk...welcome aboard and be sure to get on his private email list

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1 thought on “How to Pick a Domain Name When Starting Your Online Business”

  1. Thanks for the great article! I’m in the processing of starting my online Virtual Assistant business in a competitive field. I’ve been trying to decide on a primary domain name for the business and after reading this, I went straight to a domain registration site! I’m happy to say I’m now the proud owner of Thanks!

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