I couldn’t resist divulging the secrets to making money online and making it to number one on Google – or, more specifically, NOT to number one.
I mean, it is one of the most asked questions, “how can I get on the first page of a Google search. Yet, no one really wants to hear the answer – there are just too many appealing shortcuts.
So, instead of focusing on all the things that you need to do to get some Google love and show up higher in the rankings, let’s talk about what WON’T get you very high up in Google…
Stealing Other People’s Stuff
You can call it a fancy “Article Spinner” all you want. Did you write the material? Nope. Is it anywhere near your voice or style? Nope. Can Google see right through the four words you changed and tried to make it your own? Yep.
They sure sound like a good idea, but you may find it quicker, and much more effective if you just write the stuff yourself.
Writing Crap Content
You know who you are. One day you write about the latest shiny object, the next day you write about…well, another shiny object. All the while loading it up with some affiliate links in hopes of the big payday someone told you about.
Load up a site with nothing more than links to affiliate sites and you will not have to worry about being burdened by staying on page one of Google….you will never make it there for more than a day, if that.
“Flash” Should be Left to the Superheroes
If you are loading up Flash type files on your site, don’t worry; Google has made some big improvements in finding you (and reading your SWF file). Course, most people on your site have probably already moved on.
If someone wanted movies they would have been on Netflix. Save the Flash Programming for the Spike Lee awards.
Take My PLR…Please
PLR, or Private Label Rights, have some awfully tempting shortcuts. I mean who can resist buying 7 bazillion ready-to-go articles for your website? Two Words…Duplicate Content.
Yea, some people will tell you that it is no big deal and that there is duplicate content all over the web – and that is true. But it certainly will not help you get any closer to the first page of Google. Get some original content already – you know, the kind people want to read.
Sure, you have seen it. Maybe even purchased them off Fiverr or Odesk. “We will deliver you 10 Gazillion Backlinks to your website for $2.00.” The fact of the matter is that Google doesn’t hate these as much as you just wasted the $2.00 you could have saved for a McRib sandwich.
Look, it is the quality of the backlinks that matter. A single (real) backlink from a quality site is worth thousands of craplinks (is that a word?…is now!).
Well, at least now you have a choice. Stick to the plan above and maybe you can make it to the last page of Google.
Start putting into play some real content geared towards really helping readers…well, maybe, just maybe, you will be on page one with the big boys.