Starting Your Own Business? Work What Matters!

When starting your own business, time is of the essence.

Time is fixed.

Time is fleeting.

Time is the biggest enemy against the entrepreneur.

It is so easy to finish the day, tired, sit back and enjoy a glass of wine – all the while congratulating yourself on the “amount” of work that got done.

It wasn’t until I began evaluating the work completed that I realized that I was falling into the trap of doing busy work and not creating enough meaningful output.

I work from home online and now have four whiteboards in my office. On the first board are projects or tasks that directly impact income. Anything on that board must specifically make extra money. It is the most important board in the room.

The last board has “other stuff.” These items are, for the most part, busy tasks or future online business ideas. For example, redo a banner, websites I want to start, books to write, etc.

The other two boards are dedicated to projects in progress. Maybe not bringing in income today, but the expectation of a good return is in the near future.

Items get added and deleted off boards almost daily. Most of the week I never get past working on tasks on the first board. That is also the way it should be.

Think of it as a fancy “to do” or “priority list.”

For example, I love playing around with website coding and design. Sure I can outsource many of those tasks (and I often do) but I enjoy it. The problem is that it is often not worth my time.

When I am working on something that I feel needs to be tweaked a bit, I have to look at how long it will take me and will it make an [income] difference? If not, I should probably be working on something else.

If you are not using some sort of “priority list” I suggest you start now. Your number one priority should be items that directly affect income. Adding a product, testing a new sales page, writing a sales email, fulfilling customer expectations, building a list, and finding a JV partner.

Everything else should be below that. I mean everything. If you run out of items on your “impact income” list – you better find something…fast.

Starting Your Own Home-Based Business? Learn Anything For less Than $500!



On the wake of multi-thousand dollar home based business product launches people wonder, “How much does it cost to learn how to make money online?” Does it really “take money to make money?”

After poking around the Internet, bookstore, and library, I figure you can learn just about any work from home online business for less than $500.

Really Fred? Anything?

Now, when I say “anything” let me respectfully reign in a couple readers and say that I am excluding Doctors and Astronauts. You won’t be doing open heart surgery on the space station at that price point but, just about any home based business can be learned for the same price as going to the movies (assuming popcorn now sells for $400).

The challenge is separating good materials from the bad. A little digging around the Internet can help (as well as some reviews on this site).

But first…

Before you buy anything, make sure you have looked at all the “free stuff” first. You probably won’t be able to learn all the ins and outs just reading free information (most people keep the good stuff in reserve for a product sale – which is more than fair). But you will get a nice head start – maybe even decide it isn’t for you before you get out that credit card and try to make money online.

For example [yes this is a bit self serving but serves as a great example]…

There is a niche called the Private Mortgage Industry (some people call it the “cash flow industry”). I have been involved in it for over 15 years (and still am to this day). It is an industry that enables everyday people to find and refer mortgage notes to investors (and get a nice fee in the process). Although some slimy people out there try to make it sound like you can get rich quick, it really is a business and needs to be treated as such.

I have two main sites for this niche. – has hundreds of articles about the cash flow note business in general. The site is for Investors, Brokers, and Holders of mortgage notes. All the articles on the site are free. – Predominately a training site, but not without free content. There are four “preview” videos people get over a period of a couple days (once they have registered). Upon completion of the free mini-course, people can then go into a full online training program for less than $100.

If you glance at both those sites you will see that there is a lot of information you can get for free. If you had decided that you wanted to move forward, it would cost less than $100 for the training. We are still well below the $500 limit that I believe you can learn anything.

Taking the Next Step

Whatever type of home based business are looking for, be sure not to cut corners. Find a professional training (not just hype) by people that actually do the business. I prefer live or video trainings vs. a box full of materials. I also look for some way to interact with the trainers so I can ask questions.

You can learn to make extra money from home; you just don’t need to break the bank getting set up.